Aug 20, 2010
Book Review: ‘The Pursuit of WOW!’ - Tom Peters
There are more business books published every year than the number of cricket matches that India plays each season. And you will have to sift through a number of resources to create your reading list so that you don’t end up wasting your valuable time and energy going through a book you rather have not read. But this review is about a book which was written 16 years ago. Take it from me that if you are going to read one book this month, make it ‘The Pursuit of WOW!’ by Tom Peters.
This book falls under the ‘unputdownable’ category. It was a chance break while attending a training when I loitered in the library at work and picked up this book. And I was as excited as winning a lottery. Such are the gems of wisdom this book has to offer.
Generally, the business books that I have come across are either in the form of Management textbooks (some hoping to become a part of the MBA curriculum or at least to appear on the suggested reading list) or the parable variety (which have become very popular since ‘Who moved my Cheese’ – check your Sunday newspapers’ Top 10 Non-Fiction Bestsellers List). Of course, parables have been popular due to the easy reading and this book takes it further. The author has risked the format of non-format. He has used free-form content for the topics that he covers. It is a pleasant surprise how the blog form can be applied to a printed book and still be readable in continuity and bookmark-able. You will understand this if you have ever tried to read various personal blog entries published at various dates in one go. But it brings the good part of the blog form too – i.e. pick any section and start reading from there.
As the title of the book suggests this is about achieving excellence in what an individual or organisation does. The book is liberally strewn with examples of strategies going right as well as wrong. It unabashedly judges, advises and suggests how individuals and organisations ought to work to survive, grow and make an impact. The author does not mince words to show his disapproval about the bureaucracy that is a standard feature of large organisations, successful or not. The book tells the reader about how the right or wrong selection of tools and processes can make a positive or negative impact to the employees, customers and other stakeholders of an organisation. It also talks about the design aspect of various entities – the insights are applicable to everything from deliveries to restrooms. Yes, you read it right – restrooms. It talks in detail and in same breath about how a very small company is achieving customer delight in a job considered to be the most routine one (plumbing) and how Hatim Tyabji brought changes at Verifone and grew it 12 times in 9 years. There are three transcripts about a group of Executives discussing business challenges, diversity and entrepreneurship. These provide a lot of food for thought in the areas mentioned above and succeeds in increasing awareness as well as kindles a fire in the reader such that he will want to do something about it now.
As mentioned earlier, the book was written in 1994, so there are areas which could either seem to be dated or considered as the author’s foresight e.g. the usage of rolodex or email.
For some, the casual form of the book could be a deterrent – especially for those who chew on the textbook material day in and day out, it could also seem superficial. The book will also not give the reader strategy templates, toolsets or specific guidelines about achieving a specific goal.
The most important intention of the book is to provoke, as Tom Peters calls himself a provocateur, and it does a good job at that.






